The story begins with Manohar (Mahadevan), a emodiment of the typical middle class urban male who moves to new apart ment along with his family - wife Priya (Neetu Chandra), his mother (Poonam Dhillon), college going sister Divya, his elder brother Manoj and his sister-in-law along with their two kids. The flat ironically is on the 13th floor and the flat number is 13-B.
Manohar begins to experience some strange happenings in his new home. Milk getting curled, the elevator which does not work when he is alone, his distorted picture when clicked from mobile and a neighbours dog refusing to enter the flat. To add on to it the women folk in the house are glued with a new TV soap named “Sab Khairiyat” from the very first day of moving to the new home. This soap airs on channel 13 at 13.00 hours. Incidentally one day
Manohar happens to be at home and the TV turns on and serial starts depicting the incidents that have been happening to Manohar and his family. Manohar is the only person in the family who is aware of the fact that the serial connect to his real life, to an extent of Manohar himself becoming the TV soap addict, just to know what next. The joyous moments on the show take a turn for the shocking incidents which could spell an end for Manohar and his family.
Will these incidents play a tryant and will Manohar have to see it happening to his family? Will Monohar with his practical and rational approach be able to solve the mystery to save his family?